Top Beauty Retail Apps on Android in Kenya: Q2 2025

In the second quarter of 2025, the beauty retail app market in Kenya displayed diverse trends across the top five Android applications. According to Sensor Tower data, these apps showed varying patterns in downloads and active user engagement.

Think Dirty experienced a notable increase in weekly downloads, starting from 1.4K at the beginning of April and peaking at 2K by the end of June. Weekly active users also saw a significant rise, progressing from approximately 5.7K to 12.9K over the quarter.

StyleKorean had fluctuating download numbers, with a low of 7 downloads in mid-May and a high of 151 at the end of March. Active users remained relatively stable, ranging from 600 to 780 throughout the period.

MLH APP showed inconsistent download figures, with numbers as low as 7 in early May and as high as 82 towards the end of the same month. No data was available for active users.

The Nykaa - Beauty Shopping App had modest download figures, ranging from 8 to 29 over the quarter. Active users slightly decreased from 570 to 463 by the end of June.

Korean Skincare EU maintained steady download numbers, hovering around 10 to 22 throughout the quarter. Active user engagement showed minor fluctuations, starting at 1.7K and ending at 1.6K.

For more detailed insights and data on these applications, Sensor Tower offers comprehensive analytics and reports.